Passionate storyteller for…

Retail Design &  immersive brand experiences. I focus on end-to-end leadership for high-volume initiatives, transforming brand DNA into spaces that prioritize customer navigation through close collaboration with Visual Merchandising and Marketing teams.

I have had the opportunity to lead rollouts for global partners like The Estée Lauder Companies—overseeing initiatives for many of its 25+ prestige brands—and Swarovski. This journey has included extensive work within travel retail locations for Dufry, DFS, and DFA, among others, across the Americas and the Caribbean. This also encompasses collaborations with premier retailers such as Bergdorf Goodman, Macy’s, Bloomingdale's and Sears for US markets, Holt Renfrew in Canada, as well as El Palacio de Hierro, Liverpool, Cimaco, and Falabella across Mexico, Central, and South America.

As Founder of 506 Architects, I specialized in high-end Healthcare and Luxury Residential design, while directing corporate and airport projects for American Airlines.